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Interior Marketing Group is one of the biggest luxury staging and real estate marketing firms in New York City.

Cheryl Eisen, owner & CEO, knew she wanted to give longer form YouTube content a try. But before they could do that, their dated website needed a complete overhaul.

They brought me on to shoot all of their 10-30 second video clips that would be used on landing and client pages.

We began to come up with ideas for YouTube content.

The plan was to start with design & staging videos + a few b-roll beauty videos to showcase the multi-million dollars apartments in New York City.